PEPSICO - Interview with Bud Bilanich, Author of straight Talk for Success
Hi friends. Now, I learned all about PEPSICO - Interview with Bud Bilanich, Author of straight Talk for Success. Which may be very helpful for me and also you. Interview with Bud Bilanich, Author of straight Talk for SuccessBud Bilanich is The base Sense Guy. His pragmatic advent to business, life, and the business of life has made him one of the most sought after speakers, consultants and administrative coaches in the Usa! Dr. Bilanich's work focuses on helping individuals, teams and whole organizations succeed. Bud is Harvard educated, but has a no-nonsense, base sense advent to his work that stretches back to his roots in the steel country of Western Pennsylvania.
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In expanding to "Straight Talk for Success," Bud has authored six books on business and leadership. He is a quarterly guest on talk radio and podcasts. He writes two beloved blogs: http://www.SuccessCommonSense.com, which focuses on occupation and life success and http://www.CommonSenseGuy.com that is devoted to advice for leaders and small business owners.
His clients comprise Pfizer, Johnson and Johnson, Abbott Laboratories, PepsiCo, normal Motors, Citicorp, Jp Morgan Chase, Ubs Financial Services, Axa Advisors, At&T, Pitney Bowes, and The Boys and Girls Clubs of America.
Bud is a cancer survivor who lives in Denver with his wife Cathy. He is a retired rugby player and an avid cyclist. He likes movies, live theatre and crime fiction.
Tyler: Welcome, Bud. I'm glad you could join me today. We all want to know how to be successful. To start out will you tell us what made you feel the need to write "Straight Talk for Success"?
Bud: Thanks Tyler. I appreciate you taking the time to speak with me today. As you know, I've been in business as a counselor and speaker since 1988. About five years ago, many of my clients began asking me to help them out by coaching some of their senior executives and high inherent employees.
As I began my coaching work, I decided that I needed to put together a model of occupation and life success. I wanted to identify the characteristics that all thriving habitancy have in common. After about a year of research-on line, reading every success book I could find, and interviewing thriving people-I came up with my five point model of success. This model says that thriving habitancy have five things in common.
Successful habitancy are self confident.
Successful habitancy have unavoidable personal impact.
Successful habitancy are excellent performers.
Successful habitancy are great communicators.
Successful habitancy are interpersonally competent.
My coaching clients told me that they found this base sense model to be very helpful.
Several recommend that I should turn it into a book. So I did.
Tyler: Who do you think will most benefit from and enjoy reading your book?
Bud: There are three main audiences for this book. The traditional audience is young people, 20 to 30 years old, just beginning their careers. The second audience is habitancy who have just received their first promotion and are beginning to strengthen in their life and careers. The third audience is habitancy who are feeling stuck in their careers and who are seeing for some advice on how to get it spellbinding send again.
In short, anything who is curious in becoming more thriving in their life and occupation can benefit from the ideas in "Straight Talk for Success."
Tyler: Bud, how will the book help habitancy who feel stuck in their careers, or who are having difficulties at work?
Bud: Well Tyler, I've learned that the biggest mistake habitancy make when it comes to occupation and life success is reasoning that good doing is adequate to certify success. excellent doing is important, sure. It's at the heart of the model. However, I have found that the habitancy who become truly thriving are more than good performers.
People who read "Straight Talk" will learn how to put the other four key success factors-self confidence, unavoidable personal impact, communication skills and interpersonal competence-into play to build a great life and career.
Tyler: What do you define as success?
Bud: My definition of success is two part. First success means being happy with yourself, your life and career. Second, success means doing something-no matter how small-to make the world a best place.
Tyler: Bud, will you tell us a microscopic bit about how the book is organized. Is there a exact path you form to help a person reach success?
Bud: Tyler, as you might have guessed the book is organized into five main sections:
Self Confidence
Positive Personal Impact
Outstanding Performance
Communication Skills
Interpersonal Competence
Each section has three chapters.
The self confidence chapters focus on: 1) Becoming optimistic, 2) Facing your fears, and 3) Surrounding yourself with unavoidable people.
The unavoidable personal impact chapters focus on: 1) Developing and nurturing your personal brand, 2) Being impeccable in your presentation of self, and 3) Knowing and using the basic rules of etiquette.
The excellent doing chapters focus on: 1) Becoming a lifelong learner, 2) Setting and achieving high goals, and 3) Getting organized for success.
The communication skills chapters focus on: 1) Becoming an exquisite conversationalist, 2) Developing your writing skills, and 3) Becoming an excellent presenter.
The interpersonal competence chapters focus on: 1) Becoming self aware, 2) construction long lasting, mutually beneficial relationships with the habitancy in your life, and 3) studying how to decide disagreement positively.
Tyler: Bud, one of the aspects of success you focus on is that a person must have good communication skills. How can a person compose these skills?
Bud: As I mentioned, there are three types of communication skills foremost for occupation and life success: conversation skills, writing skills and presentation skills.
Here's some simple, base sense advice on each of them. Questions are the main hidden to conversation skills. If you ask other habitancy questions, you will become known as a great conversationalist. Writing is easy. Use the active voice, small words, and simple sentences and you'll become a clear brief writer. Institution is the key to development dynamic presentations. The more you practice, the best your talks will be.
Tyler: You also talk about self-confidence. How does one go from feeling fear, for example, of public speaking, to being self-confident?
Bud: My suggestions for dealing with fear are also simple and base sense. To best your fears you need to do four things. 1) identify it. 2) Admit it. 3) Accept it. 4) Confront it and take action.
So, to use your example, if you're afraid of public speaking, development as many presentations as you can is the best thing you can do to overcome this fear.
Tyler: What about interpersonal competence? How do you define it, and how does one specialist it to become successful?
Bud: Interpersonally competent habitancy excel at three things. First, they are self aware. They understand themselves. They use this self insight to understand best the habitancy in their lives. By insight how others are similar or different from them, interpersonally competent habitancy are able best to alter their communication styles. This helps them spin well to all sorts of people.
Second, interpersonally competent habitancy are good at construction strong, mutually beneficial relationships with the habitancy in their lives. They do this by using their conversation skills, and by being willing to help others with no anticipation of anything in return. This giving mentality allows them to make quarterly deposits into the emotional bank accounts they have with others. When you make quarterly deposits, you have adequate emotional capital to make the occasional withdrawal.
Finally, interpersonally competent habitancy decide disagreement in a unavoidable manner. They do this by identifying the points where they agree with person with whom they are in conflict. They use these points of agreement-no matter how trivial to build a explication that is standard to both parties.
Tyler: How would your advice for achieving success differ if for example, you had a male college student who views success as being a well known brain surgeon, versus a senior habitancy woman who views success as staying physically active?
Bud: Not much. I believe that occupation and life success are a function of the five factors I've mentioned some times as we've chatted: self confidence, unavoidable personal impact, excellent performance, communication skills and interpersonal competence.
Successful brain surgeons need all of these, just like my mother-who is a senior citizen, suffering from Copd - that's chronic obstructive Pulmonary Disease, what they used to call Emphysema.
Tyler:"Straight Talk for Success" contains many stories as examples. Would you share one of these stories with us?
Bud: I love stories because they make the points I want to make in the book come alive. Here's a beloved because it is about a time that my self confidence helped me follow against some pretty tough competition.
Mark Twain once said, "All you need in this life is ignorance and confidence, then success is sure." I love this quote. To me, it says you'll be amazed by how much you can perform (success) if you don't know (ignorance) how hard it is to perform it. If you don't know that it's hard or impossible to do something, you are more likely to be able to do it.
Here's an example from my life. When I was a junior in high school, the local paper sponsored a writing contest. The winners got to spend two weeks at Kent State University while the summer participating in a consulation sponsored by the High School Press Institute. Only two students from all of the high schools in our county would win the contest. I decided I was going to win-because winning was the only way I was going to get to go to the seminar.
Funny thing is, I belief that two students from each school in the county were going to be selected. In other words, I was ignorant about the difficulty of winning. I was sure that I was one of the two best writers in my high school; I was sure to win if I wrote the best essay I perhaps could. I wrote a kick-ass essay, sent it in, and waited to hear that I had won.
Which I did. However, I was shocked when I realized I was one of two kids from the whole county-not just my school-to win. It was just like Mark Twain said. All I needed was ignorance and confidence. I was ignorant of the difficulty of the competition-we had about 25 high schools in our county. It was 25 times more difficult to win than I thought. And I was confident. I knew the competition in my school, and I was pretty sure that if I wrote my best essay, it would be best than the essays of the other kids (I knew this because I was editor of the yearbook and newspaper and regularly edited their writing). My ignorance allowed my confidence to flourish, and I wrote well. Had I known that I was in a county-wide competition, I might have been more tentative in my writing, and I might not have won.
The base sense point here? When you are faced with a challenge, focus on your skills and talents, not how difficult it is-and you'll be likely to succeed.
"Straight Talk" is filled with these types of stories.
Tyler: Bud, would you say success also depends on listening to yourself and not other people? If habitancy had started to tell you that you had a slim or no chance of winning, would that have stopped you?
Bud: Success actually depends on listening to yourself. That's why self confidence is the first point in the model. All thriving habitancy are self confident. They believe in themselves - even when others tell them that they can't be successful.
The 2008 Super Bowl is a good example. If the Giants had listened to all of the experts, they wouldn't have even made the trip to Arizona. They would have just conceded the championship to the Patriots. But they believed in themselves, and ended up winning the game in one of the biggest upsets in Super Bowl history.
Tyler: I mentioned earlier that you've written some other books in your career. Will you tell us a microscopic about them?
Bud: All of the other books I've written have been in the leadership arena. I'll give you a quick list of the titles here:
4 Secrets of High Performing Organizations
Supervisory Leadership
Using Values to Turn foresight Into Reality
Leading With Values
Fixing doing Problems
Solving doing Problems
I've also written an e book called "Star Power: base Sense Ideas for occupation and Life Success". It was sort of a rough draft of "Straight Talk."
Besides that, I've contributed chapters to some books:
Conversations on Success
One Great Idea
The Handbook of business Strategy
180 Ways to Walk the buyer assistance Talk
Tyler: also writing books, Bud, you teach success through coaching. Will you tell us a microscopic bit about that work?
Bud: I began my occupation as a trainer. From there I moved into consulting and speaking. Speaking is a lot like training. You just have less time to make your point. Most of my talks last 45 minutes to an hour. Most training courses are regularly a full day at a minimum. My coaching is done one on one. My typical coaching engagements last six months. while that time, I regularly meet face to face with the person I am coaching three or four times. I speak with him or her via the phone every week, and I am ready by email to reply questions as we go forward.
As I mentioned before, the five points in "Straight Talk for Success" are the beginning point for my coaching. I begin by assessing how well my coaching client is doing in each of these five areas. Then, we jointly compose objectives for the coaching and a plan to make sure we meet those objectives.
Tyler: Bud, do you plan to write any more books?
Bud: Sure. I'm planning a follow up to "Straight Talk for Success." I'm reasoning about calling it "More level Talk for Success." I've been interviewing belief leaders in the self confidence, personal impact, high performance, communication and interpersonal competence fields. My plan is to make the new book a compilation of the best thoughts of the best habitancy in these fields.
Tyler: Bud, you've obviously been highly thriving yourself. To what do you attribute your own success, and what put you on the right path through life?
Bud: My parents gave me a great start in life. Their greatest gift to me was a strong work ethic. Also, I've been blessed with a good mind and a love of learning. However, most importantly, I attribute my success to my self confidence, unavoidable personal impact, excellent performance, communication skills and interpersonal competence.
Tyler: Bud, how did you get to be called The base Sense Guy?
Bud: As you know, Tyler, a strong personal brand is an foremost element of the second success factor, unavoidable personal impact. some years ago, I decided to originate a personal brand. I began by asking habitancy close to me-friends and clients-what came to mind when they belief of me. The term "common sense" came up a lot. I agreed that base sense is one of the terms that defines me pretty well. I also belief that it made sense as a brand because it differentiated me from my more theoretical competitors.
Once I settled on base sense as the core attribute of my brand, I had a microscopic problem coming up with the third word. base Sense Guru sounded too pretentious and new age all at the same time. I thought about base Sense Doctor-a play on my educational credentials, but it ran the risk of being confused with a healing doctor.
I settled on base Sense Guy because, when you come right down to it, I'm just a quarterly guy. base Sense Guy struck the right chord with me because it captures the essence of who I am as a person.
Tyler: Will you clarify the role of base sense in becoming a success?
Bud: I think that we tend to overcomplicate things. I believe in seeing for time tested principles and applying them. That's where base sense comes in. Most base sense has stood the test of time-that's why it's called base sense.
My five success principles - self confidence, unavoidable personal impact, excellent performance, communication skills and interpersonal competence-resonate with habitancy because they make sense. They're just base sense. The hard part is putting them to work. You have to commit to doing the work critical to reap the rewards that will come from applying them.
Thomas Edison once said, "Most habitancy miss chance because it comes dressed in overalls and looks like work." The same is true for base sense. Most habitancy know what to do in most situations. Their base sense tells them. However, many habitancy don't do what their base sense tells them for any whole of reasons-it's too much work, they may make person angry, it takes too long.
So to me, the role of base sense in becoming a success is simple. Listen to what your base sense tells you-and then do it, no matter how hard, or unpleasant.
Tyler: Thank you, Bud, for joining me today. Before we go, will you tell us about your website and what information readers can find there about "Straight Talk for Success"?
Bud: http://www.BudBilanich.com
Also, my blog, http://www.SuccessCommonSense.com is a great place for habitancy to go to learn more about the five success factors in "Straight Talk." I write about one of them every day: Monday, self confidence; Tuesday, personal impact; Wednesday, performance; Thursday, communication skills; Friday, interpersonal competence.
Tyler: Thank you, Bud. If our readers want to be thriving and they have base Sense, then I hope they'll read your book.
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