Top Ten Biggest International Marketing Mistakes of All Time

Top Ten Biggest International Marketing Mistakes of All Time

Pepsico Careers Canada - Top Ten Biggest International Marketing Mistakes of All Time Good afternoon. Now, I learned about Pepsico Careers Canada - Top Ten Biggest International Marketing Mistakes of All Time. Which may be very helpful in my experience therefore you.

1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you." Instead, the firm opinion that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant What I said. It is not the final outcome that the real about Pepsico Careers Canada. You check this out article for information on anyone wish to know is Pepsico Careers Canada. Pepsico Careers Canada 2. In Spain, when Coors Brewing firm put its slogan, "Turn it loose" into Spanish; it was read as "Suffer from diarrhea". 3. When Braniff International Airways translated a motto touting its upholstery, "Fly in leather", it came out in Spanish as "Fly naked". 4. When Pepsi started marketing its products in China a few years back, they translated their slogan, "Pepsi Brings You Back to Life" pretty literally. The motto in Chinese of course meant, "Pepsi Brings Your Ancestors Back from the Grave." 5. Chicken magnate Frank Perdue's line, "It takes a tough man to make a tender chicken," sounds much more sharp in Spanish: "It takes a sexually stimulated man to make a chicken affectionate." 6. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux". 7. A hair products company, Clairol, introduced the "Mist Stick", a curling iron, into Germany only to find out that mist is slang for manure. Not too many population had use for the manure stick. 8. The American motto for Salem cigarettes, "Salem-Feeling Free", was translated into the Japanese market as "When smoking Salem, you will feel so refreshed that your mind seems to be free and empty." 9. PepsiCola lost it dominant market share to Coke in South East Asia when Pepsi changed the color of its vending machines and coolers from deep "Regal" blue to light "Ice" blue as Light blue is linked with death and mourning in Se Asia. 10. We can't forget Chevrolet's effort to start the Nova -- Spanish translation, "Doesn't Go" -- in Mexico (turns out this one appears to be an urban legend and cannot be verified). Many sources on the internet avow this is untrue. I hope you get new knowledge about Pepsico Careers Canada. Where you can offer use within your day-to-day life. And most of all, your reaction is passed. Read more.. Top Ten Biggest International Marketing Mistakes of All Time.