2012 Recruiting Trends: companies Need To produce A New collective Media Recruiting Strategy

PEPSICO - 2012 Recruiting Trends: companies Need To produce A New collective Media Recruiting Strategy

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In this age of e-recruitment, the focus of talent recruitment is increasingly shifting from online job boards to communal media networks. In fact, considering the 2011 global statistics of active users, the adoption of communal media as a "talent pool" is an distinct and necessary option for recruiters.

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How Do Recruiters Use communal Media Sites As Talent Pools?

In the past few years, recruiters' interest in communal media has dramatically increased.

In a 2011 global Hr Professionals witness by StepStone Solutions, it was noted that over 96% of recruiters believed that communal media has a role to play in recruitment because it's one of the best ways to reach out to possible employees worldwide and build new talent pools, especially for high demand skills like mobile application developers or managers with contact in emerging markets. And over 82% of candidates responded precisely for contact via facebook, twitter and linkedin.

Thus, communal networking sites highlight a huge network of recruiters and job seekers that are finding to connect with each other online.

What Role Does communal Media Play in the Recruitment Process?

In a 2010 Vault.com witness that included 150 clubs and 3,500 job candidates, it was revealed that - while 93% of employers did not care what citizen did face work, roughly two-thirds of them precisely looked into candidates' communal networking profile during the recruitment process. Nearly 28% of clubs confirmed that they use communal media to "spot check" on candidates.

Over the past few years, many recruiters have started to leverage communal networking sites like LinkedIn, Facebook and Twitter in creative ways to source talent and build relationships with fans that may one day be candidates. LinkedIn is known to be the most popular expert networking site and has proven to be a great resource for recruiters.

According to Jobvite witness of U.S. Human Resources & Recruiting Professionals, communal media has played a necessary role in the recruitment processes of some companies. The number of clubs that use communal networking sites for recruitment has increased from 68% in 2009 to 80% in 2011. And the number continues to grow. From 2010 to 2011, clubs that have successfully hired straight through a communal network have increased from 58% to 64%.

Naturally, these numbers will continue to escalate during 2012 and beyond. What remains uncertain is the extent to which communal media can transform from a connecting tool to a recruiting tool...

Why Do clubs Need A New communal Media Recruitment Strategy?

Considering the thorough number of active users, it has come to be increasingly challenging for recruiters to screen the right candidates. It is precisely difficult to pick the "most interested" or "best fit." However, a number of recruitment apps have been developed to specifically heighten recruitment on Facebook and LinkedIn.

Many of these recruitment apps not only help "recruiters find the right candidates" but also enable "job seekers to apply for the right job." Thus, clubs are able to identify the ideal talent for their jobs swiftly and more effectively.

To best use these resources like Facebook and LinkedIn, many clubs are developing new communal media recruitment strategies. In fact, many clubs are now employing a communal networking recruitment devotee on their Hr board to maximize their use of such opportunities.

Watch Out For New Apps For communal Media Recruitment!

In light of evolving recruitment trends, it is prudent for both "the recruiters" and "the job seekers" to use recruitment apps:

LinkedIn Apply: LinkedIn, the #1 expert network, precisely leads the charge with its "Apply with LinkedIn." The new LinkedIn Applyis the now the norm for nearly every Ats from Taleo to BrassRing. Pooldip: Pooldip is an emerging new job app on Facebook that allows users to generate Facebook expert profiles to connect effectively with recruiters. Pooldip 'sexecutive board is comprised of tenured Hr professionals. It is an ideal addition to the LinkedIn Profile. Pooldip provides quick connections between firm recruiters and curious job seekers. Mobile Job Apps- Innovative clubs like Pepsi are creating mobile apps to connect with their talent pools. This is an effective means of bringing recruitment from laptop to palmtop, in essence hiring on the go.

What Do 2012 Recruitment Trends Look Like?

Companies will embrace communal media recruitment and are likely to spend more time on communal networking sites like LinkedIn and Facebook for recruitment activities together with identifying, screening and connecting with candidates. Companies may reconsider addition budgets for communal recruiting and developing new strategies to best use the communal recruitment apps. Recruitment departments may employ communal networkers to fully screen candidates on communal media sites and it would play an prominent role in the recruitment process. Job interviews may likely be preceeded by online interactions via a communal networking site. The transportation formula during the recruitment process may change from calls and e-mails to Ims/chats on communal sites. While communal media will continue to growth its role in recruitment, more traditional offline work events may diminish in point as recruiting methods. Additionally, offline events may be supplanted by similar online events, group chats or conferences on communal media. Job seekers may need to build online resumes straight through Facebook Apps as well as Cv-websites and online portfolios. Candidates will highlight their resumes straight through expert Facebook and LinkedIn profiles. Application developers will continue to build core communal recruitment apps to heighten e-recruitment. Added one-click recruitment apps are likely and communal media may highlight more expert job boards. With the emerging range of Facebook recruitment apps, Facebook may come to be a strong contender as a expert network like LinkedIn. In tandem with the recruitment apps on communal networking sites, more networks like Google+ may attract recruiters and job seekers as well as developers for facilitating talent recruitment. Companies may encourage candidates to apply straight through communal recruitment apps so they can swiftly faultless social-media background checks prior to consideration.

For certain, communal media will continue to play a vital role in the recruitment processes in 2012 and beyond.

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