Top 20 Global Marketing & Communications Mistakes

PEPSICO - Top 20 Global Marketing & Communications Mistakes

Hi friends. Today, I discovered PEPSICO - Top 20 Global Marketing & Communications Mistakes. Which is very helpful if you ask me and you. Top 20 Global Marketing & Communications Mistakes

Although sometimes cringe-worthy, examples of global marketing bloopers are a beneficial means of appreciating that we are not all the same. For any firm or firm conducting a marketing campaign abroad they must take linguistic and cultural variations seriously.

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Below we have provided a top 20 Marketing & Communications Bloopers from over the globe.

1) The Japanese firm Matsushita galvanic was promoting a new Japanese Pc for internet users. Panasonic created the new web browser and had received license to use the cartoon character Woody Woodpecker as an interactive internet guide. The day before the huge marketing campaign, Panasonic realised its error and pulled the plug. Why? The ads for the new goods featured the following slogan: "Touch Woody - The Internet Pecker." The firm only realized its cross cultural blunder when an embarrassed American expound what "touch Woody's pecker" could be interpreted as!

2) The Swedish furniture giant Ikea somehow agreed upon the name "Fartfull" for one of its new desks.

3) In the late 1970s, Wang, the American computer firm could not understand why its British branches were refusing to use its newest motto "Wang Cares". Of course, to British ears this sounds too close to "Wankers" which would not positively give a very positive image to any company.

4) "Traficante" and Italian mineral water found a great reception in Spain's underworld. In Spanish it translates as "drug dealer".

5) In 2002, Umbro the Uk sports builder had to withdraw its new trainers (sneakers) called the Zyklon. The firm received complaints from many organisations and individuals as it was the name of the gas used by the Nazi regime to murder millions of Jews in concentration camps.

6) Sharwoods, a Uk food manufacturer, spent £6 million on a campaign to open its new 'Bundh' sauces. It received calls from numerous Punjabi speakers telling them that "bundh" sounded just like the Punjabi word for "arse".

7) Honda introduced their new car "Fitta" into Nordic countries in 2001. If they had taken the time to undertake some cross cultural marketing explore they may have discovered that "fitta" was an old word used in vulgar language to refer to a woman's genitals in Swedish, Norwegian and Danish. In the end they renamed it "Honda Jazz".

8) American Motors tried to store its new car, the Matador, based on the image of courage and strength. However, in Puerto Rico the name means "killer" and was not popular on the dangerous roads in the country.

9) Proctor & Gamble used a television market in Japan that was popular in Europe. The ad showed a woman bathing, her husband entering the bathroom and touching her. The Japanese determined this ad an invasion of privacy, inappropriate behaviour, and in very poor taste.

10) Leona Helmsley should have done her homework before she popular ,favorite a promotion that compared her Helmsley Palace Hotel in New York as comparable to the Taj Mahal--a mausoleum in India.

11) A golf ball manufacturing firm packaged golf balls in packs of four for favorable buy in Japan. Unfortunately, pronunciation of the word "four" in Japanese sounds like the word "death" and items packaged in fours are unpopular.

12) Pepsodent tried to sell its toothpaste in Southeast Asia by emphasizing that it "whitens your teeth." They found out that the local natives chew betel nuts to blacken their teeth which they find attractive.

13) A firm advertised eyeglasses in Thailand by featuring a collection of cute animals wearing glasses. The ad was a poor selection since animals are determined to be a form of low life and no self respecting Thai would wear anyone worn by animals.

14) The soft drink Fresca was being promoted by a saleswoman in Mexico. She was surprised that her sales pitch was greeted with laughter, and later embarrassed when she learned that fresca is slang for "lesbian."

15) Kellogg had to rename its Bran Buds cereal in Sweden when it discovered that the name roughly translated to "burned farmer."

16) When Pepsico advertised Pepsi in Taiwan with the ad "Come Alive With Pepsi" they had no idea that it would be translated into Chinese as "Pepsi brings your ancestors back from the dead."

17) Coors put its slogan, "Turn It Loose," into Spanish where its translation was read as "Suffer From Diarrhea."

18) Frank Perdue's chicken slogan, "It takes a strong man to make a tender chicken" was translated into Spanish as "It takes an aroused man to make a chicken affectionate."

19) Colgate introduced a toothpaste in France called Cue, the name of a notorious porno mag.

20) during its 1994 open campaign, the telecom firm Orange had to convert its ads in Northern Ireland. "The future's fascinating ... The future's Orange." That campaign is an advertising legend. However, in the North the term Orange suggests the Orange Order. The implied message that the future is bright, the future is Protestant, loyalist... Didn't sit well with the Catholic Irish population.

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