Why is Good worker transportation So important while an Economic Downturn?

PEPSICO - Why is Good worker transportation So important while an Economic Downturn?

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Maintain staff productivity

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No news is definitely not good news from an worker communications perspective. October 2008 study from Weber Shandwick showed that 71% of population felt that their firm should be communicating more about current economic problems. Unfortunately, the uncertainty caused by lack of internal communications can cause staff to be less productive. In fact, Workforce Week reported in October 08 that 48 percent of staff said that the economic uncertainty has caused them to be less productive at work.

Maintain operational effectiveness

Uncertainty due to a lack of productive internal transportation can cause high performing employees to jump ship. Low morale within remaining staff can impact buyer interactions and damage brand identity. Uncertainty can also damage a company's culture. Competition for internal resources can growth between (and inside of) departments. Focus can shift onto projects that 'look good' but don't indubitably conduce towards real firm objectives. Good worker communications can enable you to sustain your best employees, protect your firm culture and say the force of your brand. Agreeing to the U.S. Department of Labor, it costs at least one-third of a new hire's yearly wages to replace them. There are also connected occasion costs such as lower productivity while re-training to consider. It is much more cost-effective to sustain good staff and profitable customers than to replace them.

Retain revenues in a shrinking market

If request for your organization's products or services is reducing, in order to keep revenues healthy, it becomes even more foremost to drive organizational execution to growth your share of a shrinking market. In a competing marketplace, organizations need to be agile, to reduce process inefficiencies and to growth effectiveness across the business. productive worker communications plays a critical role in achieving these goals with an investment that's small compared to value gained. Good worker transportation is a competing advantage.

Employee transportation tips while an economic downturn:

Don't cut worker communications

When budgets are tight and the hereafter looks uncertain a knee-jerk reaction can be to pull back to the bare essentials and not try whatever new. Organizations may be tempted to cut costs in areas such as Internal Communications at a time when productive worker communications are even more essential. The Return On investment (Roi) of productive worker communications can be huge. Watson Wyatt's 2007/2008 transportation Roi Study showed that: "Effective worker transportation is a foremost indicator of financial performance...a critical revising in transportation effectiveness is connected with a 15.7 percent growth in market value". Firms that relate effectively are also four times as likely to report high levels of worker engagement as firms that relate less effectively. Good worker communications can also help create an advantage that competitors aren't likely to have. Involve your Internal Communications team in strategic planning sessions. They will be able to make proactive recommendations on items that have a transportation component along with suggested worker communications strategies. Internal communications breakdown can be a major source of inefficiency. As can inaccurate, slow-moving, or non-existent information and mixed messages. Breakdowns cause population and processes to under perform. A good internal communications team can help to recognize and eliminate the root cause of communications breakdowns.

Internal Communications Channels - Tips:

Engaging. Use spicy worker communications channels. Overt tools such as Desktop Alerts can be used to perform maximum cut straight through for foremost and/or urgent messages and updates. Digital Signage on screensavers provides a more passive and visual way to raise awareness of key themes. Web 2.0 channels allow you to speedily and indubitably set up accumulate online blogs, seminar forums and interactive helpdesks with dinky funds or It resource.

Measurable. Ensure the channels you use provide full reporting on message cut-though and readership. This can be particularly foremost for Hr communications while uncertain times.

Track performance. Use staff surveys and polls as a way to assess what's working, measure attitudes and levels of insight as well as tracking trends.

Targeted. Use channels that allows messages to be customized and targeted to specific staff groups.

Repetition. Use a range of distinct ways to relate and repeat key themes so that messages do not become 'wall paper'.

Reduce information overload. Use a staff Emag to mixture 'news and admin' updates in order to reduce email overload and the impact it has on productivity.

Drive performance. Use staff quizzes to accumulate cost savings or efficiency initiatives, reinforce messages and new behaviors.

Build community. Use staff electronic magazines to allow staff to tell their own stories in their own words. Public media channels should be authenticated to employees computers to allow staff to securely partake in online seminar forums and blogs.

Be visible, honest and open "By stepping up and communicating more with their employees, firm leaders will enhance their company's standing, merge their position of trust in spicy times and head off any inaccurate rumors or fears." Harris Diamond, Ceo of Weber Shandwick Be willing to relate before you have all the answers. Employees need transportation 'right now' to take off uncertainty that may be hindering their productivity. Not communicating with employees does not mean that they are not communicating. It means that you have lost operate over any positive messaging and the chances are perfect that your employees are painting a far worse picture than is indubitably occurring. Tell employees what you know, what you don't know, and when you will provide further information. interpret the steps the assosication is taking to recognize issues and decide problems. Don't make promises you may not be able to keep. Be open and transparent with execution data. Candor helps gain Public sustain for critical actions that may follow. Employees rarely feel worse after having positive taste with a genuine, candid leader. A Ceo / senior managers blog can act as an ongoing 'town hall meeting' that makes senior managers more accessible to staff. Staff can ask questions and seek solution in a format that is similar to open dialogue.

Internal Communications Channels - Tips:

An Rsvp Desktop Alert is an ideal channel for maximising worker attendance of face to face briefing sessions. Such desktop alerts can provide ready date, time and venues options and automatically populate the employee's outlook calendar with the excellent appointment. Reporting tools make it easy to see which staff are attending which sessions. You can plan room sizes, catering etc and close off specific date/time options as rooms become filled. Video: Credibility, conviction and passion are best conveyed by visual cues. When face to face is not possible, staff can advantage from seeing engaged and informed senior leaders straight through video. Consider delivering video messages with a pop up alert notification. Recurrence and/or click straight through options can be specified to ensure maximum visibility and Roi for video messages. Use Web 2.0 channels that have been specifically built for internal worker communications. Ensure they are easy to use meaning and dinky It resource, training or funds is required to implement them.

Be timely Coordinate your internal and external messages and be timely. Employees should hear firm news from the firm first. Nothing is worse to an employee's moral than hearing about changes to their assosication from media sources or family and friends before they have been informed by their employer. Keep track of when employees last heard from you and agenda when you'll send updates, regardless of developments.

Internal Communications Channels - Tips: Pre-schedule messages: Pre-schedule messages to coincide with market or media releases. Formats like desktop alerts and scrolling news feeds perform high message cut-through. Scrolling news feeds: If you use Rss feeds in your press releases/newsroom or website, set up an worker scrolling news ticker so staff automatically receive the news releases the second they become public. This is especially foremost for publicly listed companies as this can be a good way to make sure you keep employees in the loop as much as possible. Use a channel that that doesn't wish staff to take the time to opt in to foremost Rss feeds. Alternatively, if you want to personalize announcements to staff, you can also indubitably create an internal news ticker and agenda it to appear at an appropriate time.

Manage Rumors conduct rumors. Get information out early and interpret that you will provide quarterly updates, rather than letting rumors proliferate whilst you wait. In the absence of alternative information, staff may accept ready rumors as "the truth" (if the rumors weren't true they would have said so) causing you to lose your best population first. Some organizations set up an online seminar forum specifically as a 'rumor mill' where staff can anonymously post whatever they have heard. Executives may not want to sanction a rumor mill. However, rumors exist regardless of the channel and a seminar forum provides an occasion to strict them quickly. Limit inherent damage from managers' informal conversations that are overheard and serve only to undermine other communications efforts or create rumors. Use accumulate channels for electronic 'manager only' communications. "Today, whatever you say inside of a firm will end up on a blog, So you have a choice as a firm - you can either be proactive and take the nasty and say, 'Here's what's going on,' or you can let someone else write the story for you." Rusty Rueff, a former Hr menagerial at PepsiCo.

Internal Communications Channels - Tips:

Web 2.0 channels: set up accumulate online forums that are authenticated to private employee's computers. Ensure that the level of access, moderation and anonymity can be indubitably specified for each forum and/or specific staff groups. Set up self-operating desktop alerts to forewarn specified moderators that new posts wish moderation or an talk which can help ensure responsiveness.

Involve managers in delivering messages

Employees prefer communicating with their immediate owner than with any other level of management. This is especially relevant while times of uncertainty. So use your team. Make sure they know how and what to communicate, and that no one is a bystander. It is also helpful to get a wider communications sustain team in place - not just the core communications or supervision team, but a wider network of champions, supporters and coordinators. What will the firm look like if it's successful? This foresight needs to be expressed at a high level and then translated down to private departments and staff in terms of what it means to them. Line managers and supervisors are a great resource for providing this context. measure and conduct the effectiveness of line owner transportation with employees. What gets measured gets done.

Internal Communications Channels - Tips:

Staff surveys and worker polls can help you measure the effectiveness of managers as communicators. A short poll to assess how well each worker understands key messages can be connected back to private managers to provide a measure of the manager's communications effectiveness. What gets measured regularly gets focus and priority. Blogs: Get with it and get key managers to blog about the current economic situation and connected initiatives. Encourage staff to ask questions and seek clarification. Staff blogs will help staff realize that managers are human too and they are doing all they can to minimize the impact upon the organization. Interactive accumulate helpdesks. Set up accumulate web 2.0 channels as staff helpdesks. Managers can meet online to discuss strategies, share ideas and to plan. This is especially beneficial when managers are in distinct locations. agenda and target messages so that, when appropriate, mangers can be targeted with updates, via a desktop alert or scrolling news ticker ahead of their teams. This allows them plan how they will react and provide further context when their team are subsequently updated, and to prepare answers to inherent questions from staff.

Provide 2 way communications channels

Provide opportunities for two-way communication. Request employees' questions, concerns and suggestions. Welcome all kinds of feedback along with negative comments...sometimes population simply need a place to vent frustrations before they emotionally move on. talk emotions and probe deeper to understand the real issues. Use face to face meetings for sensitive issues and allow plentifulness of time to hear responses and talk questions. Staff may think of further questions later on, therefore channels should be in place to address these subsequent questions. Web 2.0 tools can provide an occasion for a genuine conversation as an alternative to ongoing face to face meetings. Other alternatives such as understanding polls and advice boxes can also be put in place.

Internal Communications Channels - Tips:

Staff understanding polls allow you to ask for information on specific issues. Even though it is not face to face, they can be used effectively to keep information channels open. Online staff seminar forums can provide a virtual meeting where population can share their ideas, opinions, and if necessary, let off steam. Staff seminar Forums allow population to post ideas anonymously. This is a good choice for seeing out what staff indubitably think. In case this all sounds too risky, use a very accumulate platform that provides a range of moderation options to allow you to keep a close eye on the conversations. Targeting options will also mean that you can set up specific accumulate forums targeted to specific groups (meaning that negative feeling doesn't have to 'infect' the whole organization).

Focus on outcomes and drive performance

Don't overly focus on cost cutting and productivity messages. These messages are clearly foremost but it is also critical to help staff stay positive by spicy them, highlighting genuine good news stories and holding focus on hereafter opportunities rather than just the current pain. Show your strengths. Reinforce the core competencies and values that make your assosication successful. Talk about how they will help the assosication thrive in the future. say a positive focus on achieving execution targets. Don't let negative views of the cheaper be an excuse for failure to meet targets.

Internal Communications Channels - Tips:

Use a staff electronic magazine format that makes it easy for whatever in your assosication to conduce news items. contain articles showing how employees are modeling new values or implementing new strategies Screensavers as digital signage: Use screensavers as a communications channel to paint a picture of the future, promote top performers, show visual representations of achievement against target, carry motivational images etc. Countdown clocks on screensavers can also be a great motivational tool to create a sense of emergency when the end of the financial year is in sight. Scrolling news tickers: A daily news ticker for targeted employee's computers carrying the latest sales, yield or execution figures. Staff Quizzes: Use staff quizzes to growth capability and motivate staff (injected with some humorous options and with a prize incentive). Web 2.0 channels: provide an interactive online helpdesk to allow staff to ask questions about any aspect of the firm or their role. Nominated moderators can provide sustain in an evolving, tag-able and searchable repository of knowledge.

Engage Staff in reducing inefficiencies

Involve staff and solicit their ideas for cost discount and efficiency campaigns. Enlisting the help of employees to cut costs lets them know that 'we are all in this together'. Once a few success stories are found, feature them in staff communications channels (printed magazines, newsletters, E-Mags, etc). Tell stories about what departments or individuals are doing to reduce cost or growth efficiencies. Offer rewards or a personal thank you for good ideas and initiatives.

Internal Communications Channels - Tips: Staff Surveys: push staff surveys and understanding polls directly to worker computer screens. Use this format to get staff to submit cost savings and efficiency ideas. The level of persistence for uncompleted surveys can be specified thereby ensuring maximum staff participation. Often the ideas and suggestions received can have a dramatic and positive impact on the business. Online staff forums: use a platform which allow accumulate discussions to be set up for targeted groups of employees. seminar forums of this nature can be an perfect way to accumulate firm revising ideas and suggestions Staff e-mags: plump an easy to use format that allows any member of staff to submit articles. Encourage staff to submit short updates about what they or their Department are doing to reduce cost and/or inefficiencies.

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