The New Age company agenda

PEPSICO - The New Age company agenda

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A new terminology is sweeping the globe at the occasion and it is called Corporate public responsibility (Csr). Other terms that you may find yourself reading about are Socially Responsible Investing (Sri) and Environmental, public and Governance (Esg) Criteria. The extremely admirable (and long overdue) principle that lies behind these acronyms is 'corporate speak' for a field that lies close to my heart - that of authenticity.

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Leading companies over the globe are discovering something that the metaphysician has known all along. If you couple transparency, responsibility and ethicality into the core values of a company practice, profits will automatically follow.

Csr is set to turn the face of company custom and the ramifications will be global. I also mean that in the literal sense, as the main conscious catalyst for this emerging revolution is the realisation that our planet cannot support our technological and market advancements in its present form. Atmosphere change, dwindling power reserves and waste administration are all issues that have to be urgently addressed.

On the personal level population are increasingly turning away from companies gift genetically modified comestibles, artificial products and nutritionally deficient foods in favour of healthier options. This may be due to a subconscious awareness of a lack of authenticity in corporate culture. Obesity is just one major issue that has highlighted the yawning gap between the capitalist societies and the conditions endured in the third world countries companies such as McDonalds, Coca Cola and PepsiCo are rapidly having to embrace Csr as ethical consumerism takes hold.

Ultimately, the phenomenon of globalisation can only consequent unavoidable turn by bridging the gap between cultures and connecting us digitally and spiritually to our fellow man.

A new world order is slowly being birthed. One which is based on public awareness and responsibility and which focuses on the collective. Those companies which do not recognise the importance of Csr will plainly not survive. The new strap line for 2006 and of course the entire 'noughties' is going to be 'Good company Is Big Business'. companies that act in an open and responsible way with their consumers, suppliers and employees will nurture loyalty, greater productivity and turnover. By taking the 'whole' (holistic practice) into account, businesses can gain trust and a solid reputation, whilst of course impacting public and environmental conditions.

The reason I can write about Csr with some authority is due to the prescience that planetary configurations can provide. My work as a futurologist aims to feature the indivisibility between the celestial and terrestrial. Csr is the first wave of turn connected with the move of Pluto into the sign of Capricorn at the start of 2008. Capricorn is connected with business, companies and the governance within them. As Pluto transits straight through the sign, a duct of roughly 10 years, we will recognize the transformation of company custom as we know it today.

Hierarchical structures will slowly disappear production way for much greater personal responsibility and responsibility of the individual. The condition and well-being of all whom a stock impacts; supplier, employee, consumer and planet will be of the utmost importance. In fact the new acronym to emerge while the transit could well be Ppa - Personal and professional Authenticity. companies won't behalf by uncomplicated yielding with Csr. The directors will need to be personally convinced of its merits and embed it into the heart of their company culture. Additionally, employees won't suddenly love a job just because the company ethos has changed, but they can take responsibility for ensuring they love what they do.

The reason you are reading this now is due to the -120 - phase of the Jupiter/Uranus cycle - a cycle long connected with political turn and rebellion against the status quo.This cycle is when innovative activities come to conscious awareness, especially those complex with enthralling the public send in some way.

No turn is implemented without tension and opposition and it is of course a fairly utopian idea that all businesses can or will suddenly couple social, environmental and economic ideals. However, once the thought starts convention pace globally over the next few years the Csr (or Ppa) agenda will become part of public consciousness. Once that shift occurs consumers will be looking to spend their money on products which deliver not only value for money, but ones which have been produced by companies seen to be delivering authentic and ethical values. Csr originated in the 1990's by 2008 it will quite of course have made a world of difference.

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