The Great stepping back Has Been a Bumpy Ride

PEPSICO - The Great stepping back Has Been a Bumpy Ride

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It is hard to believe just two years ago in October the Dow Jones commercial set a report high of 14,164. agreeing to the connected Press, just one year after that it was at 8,451 in mid October 2008. Today the Dow is around 9,800. Stocks have rallied recently on signs that retail sales are improving. The last two years have been a bumpy ride.

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The Ap recently broke down the economic numbers, putting into perspective just where the U.S. Cheaper stands today. "The panic of last fall has been substituted by the retirement that the worst is over but it might be years before the Cheaper booms again." It seems for every gain there is something else to put in the loss column. For example, while the stock shop is steadily gaining ground, the total losses in the stock shop from the peak of October 2007 to the lowest of March 2009 was a mind-boggling .2 trillion.

A distinct sign is that after steadily declining for fourteen months, retail sales increased 2.7 percent in August. But the unemployment rate in October 2008 was 6.2 percent and today it is 9.8 percent. buyer confidence, which is measured on a scale of 1 to 100, was at a report low of 25.3 last October and this month it is 53.1. To put these numbers in perspective, two years ago buyer belief stood at 95.2.

Some oddly distinct side effects of the Great recession have been the increase in personal savings rate from 0.5 percent in 2005, when home prices were soaring, to 6.9 percent in May 2009. Also, prestige card debt held by Americans last September was a improbable 5 billion. That number is down 8 percent now to 9 billion.

To put the housing numbers in perspective, 2005 was a report year with 7 million home resales. January 2009 the each year rate of home resales was 4.5 million, but rose to 5.1 million in August. On the other hand, the average price of homes sold in 2006 was a report high 5,000. The average price of homes sold last October was 3,000 and dipped to 5,000 in August.

Some other signs of the time: Starbucks launched an instant coffee product in September. PepsiCo Inc announced recently that it will continue to offer and design products with price in mind, feeling customers will continue to be price-conscious even after the recession ends. Retailers will need to stay creative to entice shoppers this holiday season amid rising unemployment. Wall road may be finding a smoother path to recovery, but it's still a bumpy ride on Main Street.

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