leading by Example - Lessons in effective firm Leadership

PEPSICO - leading by Example - Lessons in effective firm Leadership

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Great leaders do great things. It was Steve Jobs, Apple co-founder and Ceo who said "innovation distinguishes between a leader and a follower".

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Leaders are the people who make a divergence in their workplace and excel at what they do, sharp others as they go. Great leaders do not necessarily succeed the prescriptive rules laid out by supervision or best-practice guidelines - great firm leaders are trailblazers whose fresh and innovative ideas, perceive and adaptability bring a new size to their roles.

Great firm leadership is that which inspires and motivates teams. It is results focused, goal and foresight oriented in a way that attains sustainable increase for all stakeholders.

If you are finding for a case study of a great leader in firm who embodies all of these characteristics, there could be no good example than Martin Glenn.

He is widely regarded as one of the most leading people in marketing in the Uk and was Marketing Week's Chief menagerial of the Year in 2003 as well as being voted the Uk's most influential marketer by Marketing Magazine in July 2004.

Martin Glenn is a leadership master for a number of reasons; his most famous achievement to date (in an already very qualified resume) is his work as the President of Walkers Snack Foods in the Uk, the brand equivalent of Lays in the Usa.

Walkers crisps started life as a porkpie shop in Leister, England, some 50 years ago. Today, it is Britain's biggest supermarket brand taking a 45% share of the £2-billion salty snacks shop in the Uk. Six out of ten households purchase Walkers crisps at a rate of 12-million packets a day, everyday.

To take a local success and strengthen its dominance to a national level, while doubling profitability in just five years is admirable. The Walkers success story, and that of Martin Glenn, is more than just the capability of product, sales, distribution and brand marketing which are the dominant themes in this turnaround. The success of this firm is also hinged on the thriving firm leadership executed by Glenn and the team at Walkers.

Martin Glenn is now the Chief menagerial of PepsiCo Uk (the parent firm of Walkers) and has been tasked with manufacture Pepsi more sharp to the British social than Coca-Cola, which currently outsells Pepsi by about four cans to one. A daunting task indeed, but actually Martin Glenn has a plan.

What makes Martin Glenn a great firm leader is demonstrably his success and the impressive results he's achieved in his career. The acid test is always the bottom line. Other traits that make his firm leadership excel are his willingness to learn and his quest to innovate.

Martin Glenn has written an eBook entitled 'Successful Leadership in Practice'. In it he tells the story of Walkers' rise to greatness in his own words. How the firm planned for increase instead of profits and how they approached problems and opportunities. He sets out the leading features of leadership and the characteristics required to build a good firm today.

Some of the attributes of a great leader, agreeing to Martin Glenn, are a strong emphasis on construction and developing the skills within a great team. He advises against micro-managing  high execution teams - if they know what they're doing, let them get on with it.

Performance should always be illustrated and success should be rewarded. Focus and benchmarking are leading practices that Glenn ascribes to.

Great leaders are focused on capability and present this fixation to their teams. Glenn talks about the role of the leader of a firm in nurturing a restless chase of perfection in stock quality. As he states, "It may just be a potato chip to you but it is what we do and we do it to the very best of our ability, never satisfied that there is not some good way just nearby the angle if we work hard enough". Easy for leaders to spout the words, but what is more impressive is what Glenns's team say about him. His Vp of Sales, Tom Cuzeo, said in an interview that everyone knew that if there was the smallest problem with a batch of chips they would throw away the lot and start again - they did not need to ask Glenn, because they knew what his standards were.

Other leadership strategies include construction relationships, engagement with employees and of course - to keep your stock fresh and sharp forward.

At the very core of great leadership is an capability to inspire and motivate people. This is actually the best way to get the most focused and innovative, creative work from them despite the challenges one will face in an increasingly involved firm world.

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