Clinton Soda Deal Ignores School Funding Problems

Clinton Soda Deal Ignores School Funding Problems

Pepsico - Clinton Soda Deal Ignores School Funding Problems

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This past July, old President Bill Clinton announced an initiative in conjunction with the William J. Clinton Foundation to fight childhood obesity. In that effort he has been negotiating for the past year or so with the three major beverage companies, namely Cadbury Schweppes Plc, the Coca-Cola Co. And PepsiCo. Inc., to decrease the sale of soda and sweetened beverages in collective school vending machines.

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Clinton hopes that with the help of the American Beverage connection to advocate the change of high calorie drinks with more water and juice drink choices available for sale in not only United States high schools but also in some middle schools. He hopes to enlarge the initiative to premium snacks manufacturers as well in order to encourage healthier eating surrounded by school-aged children. However, his enthusiasm for his new leaf on healthy eating since his double bypass surgical operation in 2004 falls far short of the mark in analyzing the fundamental bevy of problems that lead to childhood and youthful obesity.

Perhaps Mr. Clinton's focus on his self-lauded vending machine deals will help illuminate the sad fiscal shape school districts are in over the country when forced to hinge their school budgets on the sales of soda and candy bars. For in fact over the term of the Clinton management vending machine sales and exclusive lucrative contracts with soda bottling associates increased exponentially. They became vital agreeing to school administrators and school boards nationwide as school budgets were tightened specifically while his tenure.

In an interview with Fox News' Greta Van Susteren in 2005, Bill Clinton stated that "You've got vending machines in all the schools that offer unhealthy foods and the local Pta gets a cut from the profits of the vending machine." Upon announcing his deal in July 2006 to get the beverage associates to dramatically decrease soda in vending machines and replace them with sports drinks, flavored waters and diet sodas in high schools by 2009, he still has not correctly stated the path of the realized revenues from vending machine sales in school districts. Either he is ignorant on the branch or chooses to be so.

Exclusive contracts with beverage and snack food manufacturers in the collective schools exist under myriad sets of rules and regulations from each state to each respective school district. It is up to school boards, who volunteer school superintendents or principals to enter negotiations with corporate entities for vending machine contracts. They commonly contribute the biggest bang for their buck over any other kind of school fundraising efforts.

Such deals ordinarily wish a 5 to 10-year commitment from the school or school district where the beverage business or food constructor makes safe bet demands of the school in order to for them to receive a share of the sales revenue. commonly a school receives almost 40% of profits provided they agree to signage on their athletic fields, advertising allowed on the machines and can certify a definite estimate of students within the school. Such deals can garner anywhere from ,000.00 to 0,000.00 per year depending on the size of the school district.

But where Mr. Clinton is misleading is in his statement that the revenues go to the Pta or to extra-curricular activities which the Pta sponsors. For it is actually exclusive contracts with beverage and snack food associates negotiated by the school districts or principals which must go into a general school fund and be used for a wide array of school expenses. With school budgets annually falling short not just for "extras" but for everyday school expenses, almost every school district is dependent upon vending machine sales in expanding to school lunch a la carte food sales, snack bars and school stores which also sell food and snacks.

However, contrary to what most think, a school general fund pays for necessities such as school maintenance, computer wiring, classroom supplies, library books, supplemental reading programs, pupil assembly programs and even playground equipment. Art supplies, music classes and corporeal schooling thought about "unnecessary" expenditures in most school board budgets are not part of all curriculums and very often are then dependent upon further fundraisers by Pta's and student-run fundraisers.

The other issue of note which is not addressed by the food hawks or Bill Clinton, notable for his triangulating coming on issues while his two terms as president, is the lack of the facts regarding a multitude of problems which has called for cutting the fat and calories. Since there is presently only one state left in the U.S., that being Connecticut, which mandates daily corporeal schooling classes for elementary schoolchildren, it would appear that over the past 15 years as obesity has grown to 15% of school age children that there has been no focus on corporeal education, condition and nutritional schooling and recess, by the federal government. And much of that time was on Clinton's watch.

It was not until the year 2000, while President Clinton's final year in office, that he rolled out a plan prepared by condition and Human Services Secretary Donna Shalala and Secretary of schooling Richard Riley titled, "Promoting condition for Young people through corporeal activity and Sports." It provided 10 strategies to promote best condition among young people with increased participation in corporeal activity and sports. It did not address corporeal schooling in the schools but rather extra-curricular and off-campus activities in conjunction with the U.S. Olympic Committee. Nor did Either Shalala or Riley address the looming accident of financing schooling through vending machine sales and fundraising while at the same time not requiring schools to contribute corporeal schooling or daily recess for children, while their years serving under Clinton.

The most recent excuse for the elimination of recess in elementary schooling has been pinned on the No Child Left Behind Act enacted in 2001, whereby principals and teachers claim that the standardized testing demands and its requirements have left exiguous time for outdoor activities, thus less recess. Lawsuits and the fear of bullying, code for more lawsuits, is also at play.

Such begs the interrogate again about real concern for the condition of children who are cooped up all day and not given the opportunity to burn off excess vigor and practice while developing a good habit in doing so. One can only wonder about the habitual doling out of Ritalin, primarily to exiguous boys, like the foreboding candy, by physicians upon the suggestion of school administrators. Perhaps if kids could run off their pent up vigor they would be able to sit still longer in their seats without need of pharmaceuticals.

Addiction to sweets is one problem which does not address schools' addiction to vending machines and the sale of "competitive foods" which refers to food sold outside of the School Lunch program but from vending machines or in a la carte lines in the school cafeteria or school store. These snack foods supposedly "compete" with the School Lunch program foods as provided by the federal government. And as schools are trying to equilibrium their budgets on the backs of granola bars or lower fat candy bars, each school loses nearly .00 per child should they pick to skip lunch, eat off campus, or bring their own. It is but one more irony not lost on school administrators either.

The estimate of time now occupied by principals, now largely saddled with vending ageement negotiations, fundraising club duties and serving as in-house nutritional spokesmen is all time lost from concentrating on far more leading decisions in educating our country's youth. And most administrators do not follow through on how much revenue is generated from sales, where and how much revenue is finally spent on which programs, or how much the other fundraising groups' activities lead to assorted programs. Yet to solely blame the principals for this required delegation is unfair. Rather, it would seem that school boards should be held more accountable by the public.

But given the disconnect between the federal government, the states, the localities and the assorted school districts where no mandates or regulations exist with respect to funds of vending machine sales or fundraisers in schools, it will be difficult for a voluntary plan such as Mr. Clinton's to be successful. For at most school fundraisers most proceeds are still largely generated from the sale of foods with minimal nutritional value, known as Fmnv's, where they are largely exempt from dietary restrictions.

Back in 1946 when the National School Lunch program was established, its goal was to contribute nutritionally balanced, low-cost or free lunches in participating schools for children of need. In 1975, the National School breakfast program was established, also based upon need, as a free or cost-reduced program for those wishing to participate. Neither program was set up in order for schools to subsidize school districts or to encourage bad eating habits. And neither program was implicated about child obesity as it did not exist at Either time.

But corporeal education, class recess, condition and nutritional education, engaged parents and base sense are seemingly a thing of the past. And literacy and schoraly excellence did not seem to suffer by taking class time for corporeal fitness. Clearly there is no easy fix, but sometime not so long ago the real priorities in collective schooling coupled with the well-being of schoolchildren took a back seat to raising and misspending dollars by misguided bureaucrats. And if the nation is waiting upon beverage and food manufacturers in order to make decisions on behalf of our schoolchildren, as proposed, then we as a nation are in deep trouble.

Copyright ©2006 Diane M. Grassi

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